| ||NEW IPHONE APP PICKS PAINT COLORS BASED ON YOUR PHOTO!|
Every day the iPhone gets more valuable through the applications that you can download (mostly for free). Today I downloaded "Ben" - Benjamin Moore Paint's fantastic new iphone app that lets you take a photo, then asks you to pick a spot on the photo - and it will tell you what BM paint color it is, and WHERE TO BUY IT.
Captive marketing at its best. When I wrote Montage Software, we sold it to Art Leather because it was a software tool that made the user of the software captive to Art Leather products. Ben is like this. What am I going to do, rip a piece of drywall off my wall and take it to the store? Or bring a BUNCH of those paint chips home? No, I'm going to use BEN. It's freaking brilliant. Bravo to iPhone and bravo to BJM paints. So smart!
p.s. Melissa could've used this when she had the interior of Woodlake painted yellow. Just sayin'
| ||Posted 8/29/2009 11:45 PM - 1335 Views - 4 eProps - 3 comments|
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